International marketing and branding evaluation
To avoid problems in international advertising, as part of our multicultural marketing services we offer evaluation of product naming or advertising campaigns you wish to launch to local markets. For each product name or advertisement, we evaluate the following factors:
- Are there any negative or positive connotations?
- Is the product name offensive in the target culture?
Types of items we evaluate:
- Product names
- Corporate logos
- Corporate slogans
- Video games for international markets
- Marketing materials for international markets
We also offer potential names (or brand adaptation) for your product or advertisement that are culturally, politically and language appropriate for the specific market you are trying to reach.
Show us your product and name the markets you'd like to reach and we'll do the rest. All in the language of your potential customers.